Monday, February 2, 2015

Super Model 90's: Linda Evangelista "I don't Vogue, I am Vogue..!"


"I don't wake up for less than $10,000 a day."
"We don't Vogue, We are Vogue..." Evangelista famous quotes of the 90s'.


She is credited with helping to spark the supermodel craze of the late 80's and 90's.


 She is often called "the chameleon" for her frequently changing hairstyle and ability to transform in front of the camera.




The highest paid SuperModel of  the World!




Linda Evangelista (born May 10, 1965) is a Italian SuperModel of the World.  She is one of the most accomplished and influential models of all time, and has been featured on over 700 magazine covers. Evangelista is mostly known for being the longtime muse of photographer  Steven Meisel, as well as for coining the phrase "We don't wake up for less than $10,000 a day."




 She holds the record for her multiple appearances on the cover of  Vogue Italia, all of which were photographed by Meisel.




Evangelista was born to Italian parents who emigrated to Canada. She was raised in a working-class, traditional Roman Catholic  St. Catherines, Ontario near Niagara Falls.  Her father, Tomaso, passed away on January 17, 2014.






Her mother, Marisa, was a bookkeeper. Evangelista attended a self-improvement school at the age of 12, where she was taught things such as poise and etiquette, and she was advised to attend a modeling course.



As a teenager, Evangelista began modeling locally in her hometown. In 1981, she took part in the Miss Teen Niagara beauty pageant. And while she did not win the pageant, her presence caught the eye of a representative from  Elite Model Management.




At the age of 16, she flew to Japan to model there, but an unpleasant experience involving nudity during a modeling assignment made her want to stop modeling altogether.  She returned home to Canada, and two years went by before she decided to try her hand again at modeling.




Evangelista moved to New York City to sign with Elite, where she met the prominent modeling agent  John Casablancas, who compared her likeness to the model Joan Severance.


 


She then moved to Paris, France where she launched her international high fashion career at the age of 19. Her first major fashion magazine cover was for the November 1984 issue of L' Officiel. Subsequently, she would go on to appear on the covers and in the pages of a variety of international publications including Vogue and W.




In 1985, she began working with Karl Lagerfeld, the head designer of the prestigious fashion house Chanel, to whom she would become a muse.




 On the subject of Evangelista, Lagerfeld once uttered, “There is not another model in the world as professional as she is.” 




 Incidentally, Evangelista became one of the first editorial models to successfully cross over into the realm of runway modeling. She also became a muse to the late fashion designer Gianni Versace for whom she first appeared in ad campaigns in 1987.




In addition to her work for Versace and Lagerfeld, Evangelista also modeled for various other fashion brands such as Valentino, Dolce and Gabbana, Thierry Mulger and so many Couture names including Gaultier.




In 1986, Evangelista met Meisel, with whom she forged a friendship, and they began working together on many professional collaborations.




 Starting in 1987, Evangelista began to appear in advertisements and commercials for Revlon's "The Most Unforgettable Women in the World" campaign,  which was photographed by the legendary Richard Avedon, Francesco Scavullo, Herb Ritts, Bruce Weber, so many names including Patrick Demarchelier.


It was Lindbergh who, in the fall of 1988, suggested that she cut her hair short after seeing her try on a short wig for a photoshoot. Consequently, she got a short  gamine haircut from the French hairstylist Julien d'Ys.  The following day, she was photographed by Lindbergh, which resulted in a now-famous photograph known as "the white shirt picture." 

 Initially, the haircut was not well received by the fashion industry, and Evangelista was cancelled from 16 fashion shows. However, by the spring of 1989, Evangelista's haircut was the look of the season.



The haircut was referred to as "The Linda," and it inspired the creation of a wig called "The Evangelista. " Even famous women sought to emulate the look. Among them were  Demi Moore  who sported the haircut in the 1990 film Ghost and Susan Sullivan  from the hit television show Falcon Crest.

 It has been said of Evangelista that "the world's most famous haircut turned her from an averagely in-demand top model to an insanely in-demand, only-Linda-will-do top model, so sensationally successful that the word 'supermodel' had to be coined to describe her."

Evangelista became known as one of the five supermodels, a group of star models who reached the pinnacle of success during the late 1980s and early 1990s.  The supermodels were considered more famous than most actresses and singers of that time.





 In addition, Evangelista, along with  Christy Turlington and Naomi Campbell. comprised a triumvirate that was dubbed "The Trinity."




 They were joined by  Cindy Crawford and Tatjana Patitz  for the cover of the January 1990 issue of  British Vogue,  which was photographed by Lindbergh.




Upon seeing the cover, the singer George Michael  chose to cast these five models in the music video for his song,  "Freedom 90" in which they lipsynched the words to the song. In May of that year, Evangelista was chosen as one of the "50 Most Beautiful People in the World" by People Magazine. 




In an interview printed in the October 1990 issue of Vogue, Evangelista said the words, "We don't wake up for less than $10,000 a day."That statement is now thought of as the most famous quote in modeling history, and it has been described as "the  Let them eat Cake!'of the 20th century."




Also in October 1990, Evangelista stunned the fashion world by having the renowned hairstylist  Oribe  dye her naturally-brown hair platinum blond. Months later, she had him dye her hair a shocking shade of red known as "technicolor red."




Throughout most of her modeling career, Evangelista was referred to as the fashion industry's "chameleon" for the way that she constantly reinvented herself with various hairstyles and ever-changing hair colors that inspired hair trends. In terms of her looks, she was likened to Sophia Loren, Elizabth Tayler, Ava Gardner and Gina Lollobrigida.




In 1991, it was speculated that the fashion house Lanvin  paid Evangelista $20,000 to walk in their Haute Couture show for the spring/summer season, an amount that was considered excessive.  Male model Tyson Beckford  mentioned in an interview that Evangelista was instrumental in getting higher rates for models.




  That April, Evangelista waived her runway fee as an act of support for fashion designer  Anna Sui's  debut collection, and instead accepted clothing as payment.




Two months later, she attended Valentino’s 30th Anniversary Gala in Rome, Italy with Meisel. In September 1991, Time ran a cover story on the supermodels. The following month, in an article for Vogue, fashion journalist Suzy Menkes  described Evangelista as "the world's star model."




 Evangelista then starred in the 1991 documentary Models: The Film, directed by Lindbergh. 




During the latter part of 1991 and throughout 1992, Evangelista was seen on several different billboards for the fashion brand Kenar, in the center of  Time Square The billboards were done in conjunction with Ads Against AIDS, which was a campaign created by the advertising industry to raise awareness about tackling the disease.





 The most talked about and most controversial of those billboards was one that showed Evangelista seated among seven Sicilian  women.  It was said that the image promoted a negative depiction of Italian women. 





In April 1992, Evangelista and several other supermodels graced the cover of the 100th anniversary issue of Vogue, which remains to this day as the magazine's highest-selling issue She then appeared in the music video for George Michael's "Too Funky" song, in which she parodied her modeling persona.


 She was also said to have started the trend for thin eyebrows, which later coincided with the arrival of the Neo-Hippie fashion trend in the fall of 1992.  Her cover for the September 1992 issue of Harper's Bazaar is now seen as iconic.   Toward the end of 1992, her name was immortalized in RuPaul's "SuperModel (You Better Work)".



 In October 1994, she was one of several models on the cover of Vogue Italia′s 30th anniversary issue. She then appeared in the feature film  Pret-a-Porter  In 1995, the hairstylist Garren of New York changed her look by giving her an asymmetrical bob similar to Mod  hairstyles of the 1960s.  




That same year, she took part in Thierry Mugler′s 20th anniversary fashion show. She later landed an endorsement deal with Clairol  worth over $5 million. She also starred in the fashion documentary  Unzipped.




In 1996, she was one of the ten subjects of Lindbergh's book 10 Women, on whose cover she appeared. She was also seen in the fashion documentary  CATWALK.


And, she landed a $7.75 million contract with Yardley of London. Eventually, she made the choice to retire from modeling in 1998 and settled on the  French Riviera, where she spent the next two years.



In 2001, Evangelista made a noteworthy return to the modeling world, and appeared on the cover of the September issue of Vogue. Also in 2001, she helped to revive the "What Becomes a Legend Most?" ad campaign for Blackglama furs, which hadn't been seen in six years.

Rocco Laspata, the photographer of the campaign, described Evangelista as "the  Maria Callas of modeling."


 Then, in 2002, she was in the ad campaign for Versace's fall/winter collection. The next year, she was back on the high fashion runways, walking for Versace and Dolce & Gabbana. Furthermore, she closed Chanel's fall/winter 2003 Haute couture show wearing a white wedding gown.


In 2004, she appeared in the spring/summer ad campaigns for both NARS Cosmetics and Fendi. She also walked the runway for Jean Paul Gaultier's debut collection at Hermes.  That summer, she was featured in  Ann Taylor's  50th anniversary ad campaign, photographed by Annie Leibovitz. 




In 2006, she appeared on the cover of the book In Vogue: The Illustrated History of the World’s Most Famous Fashion Magazine along with model  Kristen McMenamy, photographed by Meisel. In August of that year, Evangelista made the cover of Vogue, becoming the first model to appear on that magazine's cover in more than a year.  


Her final runway appearance was in 2007, when she participated in the 60th anniversary fashion show for the Christian Dior brand. That year, she signed a multiple-year exclusive contract as the brand ambassador for the cosmetics giant  L'Oreal Paris. She also appeared in the September 2008 issue of  Vanity Fair for a feature story on the supermodels titled "A League of Their Own."




 In 2009, the Metropolitan Museum of Art.  held an exhibition called The Model as Muse: Embodying Fashion which paid tribute to several fashion models including Evangelista, and she was on the cover of the exhibition's accompanying book. In 2010, she was chosen to star in the ad campaign for the revamped Talbots  brand.




Evangelista was photographed by Lagerfeld for Chanel's spring 2012 eyewear ad campaign.  In May 2012, she attended the Met Gala  as the special guest of Miuccia Prada, the creative director of the Prada brand, who was being honored at the gala.


 Also that month, Evangelista was on the cover of Vogue Italia after a three-year hiatus from the magazine. She was then featured in the book Vogue: The Editor's Eye as one fashion's model-muses. That November, she was on the cover of the 35th anniversary issue of Fashion  magazine. A few months later, the Spanish fashion brand Lowe  chose her to represent its newest fragrance Aura.






In June 2013, she attended the CFDA (Council of Fashion Designers of America)  awards show, where she presented fashion journalist Tim Blanks with the Media Award. She was photographed by Lagerfeld for the July 2013 cover of Vogue Germany, where she was styled to look like vintage actress  Anna Magnani,  and posed with Lagerfeld's pet cat Choupette.




 Also that month, she was on the cover of Vogue Italia for an issue that celebrated the 25th anniversary of  Franca Sozzani's tenure as the magazine's editor-in-chief. In 2014, Evangelista was present at the  White House Correspondents' Dinner. She appeared in the fall/winter 2014 ad campaign for the fashion brand  Moschino, photographed by Meisel.




She was also one of several models on the cover of Vogue Japan's September 2014 issue, which marked the magazine's 15th anniversary.  And, she was on the cover of the September 2014 issue of Harper's Bazaar, which has been described as "Harper's biggest ever."Moreover, she was one of 50 models on the September 2014 cover of Vogue Italia, the magazine's 50th anniversary issue.

There will never be another LINDA!

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