Protest Your Skin You're in Campaign!

Victoria’s Secret Model Marisa Miller has stripped off to the bare minimum for an anti-skin cancer campaign created by designer/Louis Vuitton creative director Marc Jacobs. The model wears nothing except a pair of baseball boots in an ad designed to create awareness for Jacobs’ “Protect the Skin You’re In” campaign.

“Since we moved to California I have realised how important it is to practise safe sun for myself and to keep my three boys’ skin well protected as well. Skin cancer is a huge problem and I really wanted to help raise awareness by taking part in Marc’s initiative,” says Marisa.

 

The sizzling image of Miller, 32, posted up seductively against a backdrop of pure white will appear on yellow T-shirts that will go on sale at Marc Jacobs boutiques early next year. All proceeds from the sale of the tees will benefit The New York University Cancer Institute.

Miller, who came third in this year’s FHM Magazine’s “Sexiest Women In The World” poll, isn’t the first high-profile stunner to have stripped down to their birthday suit for the Jacobs cancer campaign. Heidi Klum, Helena Christensen, Dita Von Teese, Naomi Campbell, and Victoria Beckham have all bared all for the “Protect the Skin You’re In” cause.

love irony. Speaking of which, always perma-tanned-to-the ugliest-shade-of-orange-you’ve-ever-seen-in-your-life Spice Girl Victoria Beckham has joined forces with designer Marc Jacobs to create an anti-skin cancer t-shirt for the Interdisciplinary Melanoma Cooperative Group. Wait, this isn’t irony so much as it is hypocrisy. I’m assuming it’s actually like those anti-smoking ads that feature people who just couldn’t quit – and they’re smoking a cigarette through their surgically-created neck hole. So Posh is basically their stoma.

Despite her recent foray back into global pop stardom, Victoria Beckham has still managed to find time to strip off and pose nude for a new designer campaign. Covering her modesty with her hands and the caption “Protect the skin you’re in” Posh Spice is the official face of a T-shirt created by Marc Jacobs to raise awareness of the damage sun can do to skin.

 

Although it is sure to gain the campaign column inches and a significant following, using perma-tanned Posh could be seen as a bit of an odd choice to be the face of such a cause.
However, the Spice Girl, who has not sported the pale and interesting look since back in the nineties, claims her attitude to skincare has changed since moving to the States. “I have realised how important it is to practise safe sun for myself and to keep the skin of my three boys well protected as well,” she says.

While I’m guessing the shirts are supposed to be sexy, I think they actually serve as a warning. If Victoria’s image were in color instead of black and white, you’d really get the picture. “Stop going to the tanning booth or you could end up looking like this!” While it’s good she claims to have had a change of heart and at least covers her kids, Victoria’s still looking like she hits the tanning beds. Though I suppose she could just be really good at applying self-tanner. It’s going to be really uncomfortable when we see Posh out and about, sporting the shirt which clashed so terribly with her carrot-laced skin.

 

 Sean Avery recently teamed up with Marc Jacobs to fight skin cancer. Avery posed nude on a shirt, with the slogan “Protect Your Largest Organ” printed in front of his body. Maybe, as a normal human, you knew that your skin is an organ. Maybe you didn’t. Either way you are donating to a worthy cause. Unfortunately, the point of this shirt may be lost, particularly on bro’s. A lot of them DEFINITELY won’t realize that your skin is an organ, which will surely lead to comments that sound something like this. “Dude, Sean Avery made a shirt about his dick. This is why I love him, he must get so much ass bro”. I mean, I guess in the end it doesn’t matter why you buy it, because the money still goes towards fighting cancer. I’m pretty sure though, that a lot of wacky meatheads (I’m looking at you guy with 400 level season tickets at MSG that yells “shoot!” non-stop for 3 periods like you used to play professionally) will buy the shirt. Just saying.