Liam Payne has ensured our week has started with a bang after stripping naked for a new Hugo Boss shoot the singer has compared to "soft-core porn".
Former One Direction star Liam, 26, has shed the clothes to promote his new collaboration with Hugo Boss, the Hugo x Liam Payne bodywear collection, in a jaw-dropping shoot by Mert Atlas and Mac Piggott.
The steamy images see Liam sporting the new underwear range and posing completely nude in a hotel room as model (and world's luckiest lady) Stella Maxwell is draped across him.
In an exclusive interview with GQ Hype, Liam admits his first professional nude shoot got "very raunchy very quickly", and that he wasn't expecting the campaign to get quite so revealing.
"I hadn’t been properly warned about the amount of nudity Mert and Marcus do in their work, let's say," he says.
"And there was a real hollow moment afterwards where I was sitting outside smoking a cigarette thinking, ''I have basically just shot soft-core porn.'"
He adds: "For one, my mum is going to kill me. For another thing, I don’t know how far this is going to go... That was just the first shot! It was a lot of fun to shoot but my mum wasn’t best pleased.
"There’s this really raunchy shot of me and Stella, and I showed my mum. She took one look at it and gave me a clip round the ear. All I was thinking was, “I better not tell her about the London buses!”
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