Burberry appointed on Thursday Ricacard Tisci as the new Creative Director. Tisci, who is a graduate of Central Saint Martins in London, will direct all Burberry collections and will present his first looks for the brand in September. He will be based at Burberry’s HQ in London.
If the appointment helps to boost sales, it looks like Tisci could be in it for the long-term. The ex-Givenchy designer stayed at the LVMH-owned label for 12 years and while that doesn’t rival Bailey’s 17 years at Burberry, it does suggest that the post won’t become vacant again for some time.
Burberry CEO Marco Gobbetti said: “Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today’s luxury consumer. [His] creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.”
Tisci himself added: “I am honoured and delighted to be joining Burberry as its new Chief Creative Officer and reuniting with Marco Gobbetti. I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand.”
Tisci and Gobbetti worked together when the latter was President and CEO of Givenchy from 2004-08. The designer had earlier been rumoured to be joining Versace but nothing came of that.
No comments:
Post a Comment