The Return of Men's Pubic Pants?!

Designers lower pants,
raise eyebrows

Fashion designers and advertisers continue to push the twin envelopes of skin and taste as a European firm features an ad for ultra-low men’s pants that clearly shows the model’s pubic hair.

The fall 2005 men’s wear line of Dolce & Gabbana included jeans that plunge so low they’ve been dubbed “pubic pants,” the Houston Chronicle reported.

Though runway models debuting the jeans in January removed any visible hair, the print ad models haven’t gone to such trouble.

Jill M. Sundie, who teaches marketing at the University of Houston, noted that while sex sells, the area between the naval and genitals has not been one of the favorite male body parts for today’s women.

“Typically you use attractive, young, healthy-looking people and this is kind of an aberration of that, in my mind,” Sundie told the Chronicle.

Peter Wood is the creative director for the Hucksters, a Houston-based advertising firm.

Said Wood: “My first thought when I saw (the D&G ad) was, ‘Man those look uncomfortable.’ But really, what I would say in terms of ad standards is that you couldn’t get much lower.”

Wood says the jeans ad goes much further than the then-scandalous Calvin Klein spots in the ’80s and even makes Abercrombie & Fitch images look reasonable.

“Creatively, I don’t think it’s effective,” Wood commented. “There’s no wit, there’s no humor to it and it’s very blatant. … I think it’s so gross that it borders on tastelessness.”

The ad ran in September’s Esquire magazine.

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