Burberry spreads the love with LGBT+ kisses for new campaign

To celebrate its latest collection Burberry has launched a new photo and video campaign featuring a cast of loved-up LGBT+ youth.  After announcing that he would be standing down from the British fashion label after 17 years, chief creative officer Christopher Bailey recently revealed that his final collection for the brand would be a celebration of LGBT+ communities.

To celebrate its latest collection Burberry has launched a new photo and video campaign featuring a cast of loved-up LGBT+ youth.
After announcing that he would be standing down from the British fashion label after 17 years, chief creative officer Christopher Bailey recently revealed that his final collection for the brand would be a celebration of LGBT+ communities.

To be presented at London Fashion Week, the autumn/winter 2018 collection will reimagine Burberry’s iconic check print to incorporate the rainbow flag - an emblem that has become an international symbol of pride and diversity.

But, Bailey isn’t stopping his commitment to change there. Aside from giving birth to the rainbow check and donating to three charities, the openly gay designer has cast a portfolio of young LGBT+ people in his latest photo and video campaign.

Titled “Wrapped in Love”, the project has been created in collaboration with Alasdair McLellan – the same photographer that co-curated Burberry’s "Here We Are" exhibition last year – and them. – a next-gen community platform that covers a range of topics through the lens of today’s LGBT+ community.
In the video, a series of young couples lock lips, dance and discuss what it means to be in love, all while wrapped in Burberry’s new rainbow check.