His modeling career launched after being discovered by the fashion photographer Mario Testino. Noriega has modeled for brands like Dolce & Gabbana, Calvin Klein, Roberto Cavalli, Louis Vuitton, and Hugo Boss, and was a Creative Director at Macy's.
Noriega was raised in a family of restaurant owners; his parents own a bakery chain in Peru and he co-owns a restaurant chain in Peru with his sister. After attending the International Culinary Center, he founded the Peruvian restaurant Baby Brasa in the Lower East Side, which opened in 2016.
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