In
actual fact, sometimes the Armani label can seem a country unto itself.
It can never be forgotten that the fragmented identity of Italian
fashion comes from a country only unified from disparate states and
courts in the late 19th century. Even then, it took almost 60 years.
Before then, warring factions and wealthy dynasties—the Medici, the
Sforza, the Borgias—controlled their own fiefdoms.
Not so different
from, say, the fighting between the families Ferré, Versace, and indeed
Armani back in the 1980s, jostling for the supremacy of the prosperous
contemporary kingdom of Milanese fashion.
The
rites and rituals of the duchies of Italian fashion are as diverse as
their liveries—but they all uniformly worship their leaders. Donatella
Versace and Miuccia Prada elicit whoops and cheers as they bow at the
close of their runway presentations; today, it took the mere presence of
Giorgio Armani’s face on a sweater for the loyal factions to erupt in
thunderous applause. You wonder what visitors to the Crown State of
Armani—today, actor Kevin Spacey and Latin musician Ricky Martin—make of
the whole spectacle.
Like any ruler, Armani
quashes discussion of dynastic succession—there are enough stories of
the vengeful assassinations of Roman emperors to discourage anyone from
talking about who may be ruling the empire in his stead. So instead,
Armani continues, designing clothes after his much-imitated template, a
template that revolutionized menswear way back when and now has settled
into easy familiarity.
For the second time this
week, after his Emporio show, Armani emphatically reiterated his style
codes—his bleached-out, subdued palette of colors; the relaxed
silhouette, with jackets hugging but never gripping the body. Looking
not for novelty but for continuation.
The injection of not only a
sportswear feel but actual honest-to-goodness sporty items into this,
Armani’s more formal main line, perhaps showed a bowing to a new,
21st-century definition of relaxed, where a
nylon parka rather than a dropped linen shoulder spells casual. The
shoes crossbred a technical sneaker sole with a suede moccasin, crossing
borders between formal and casual.
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