Who is Jonathan Saunders the New Dior?!
In 2003, Jonathan Saunders launched his eponymous womenswear label,
and has come to be regarded as one of London’s design luminaries. Having
shown on schedule for over 10 years, he has established his name as
synonymous with innovation in the domains of print, pattern and
craftsmanship, and he is consistently hailed as one of the most exciting
and captivating fashion designers of the London showcase.
Originally born in Scotland, Saunders graduated from Glasgow School
of Art in 1999 with a BA in Printed Textiles, going on to graduate from
Central Saint Martins in 2002 with an MA with distinction in Printed
Textiles. His nuanced understanding of the intricacies of design have
since allowed him to unite seemingly disparate colours and patterns in
kaleidoscopic harmony, and his creative understanding of fashion has
resulted in collaborations with dancers, artists and interiors companies
alike.
Whether designing carpets for The Rug Company, installations for
the V&A or costumes for choreographers, the key codes of his
house’s aesthetic – innovation, craftsmanship and a creative use of
pattern and colour– have been translated into numerous different
manifestations, each to resounding acclaim.
Saunders’ collections of separates and wardrobe staples have gained
him a loyal following, including industry leaders and style influencers,
and his pieces regularly appear within fashion’s most renowned
publications – including on three British Vogue covers. In addition to
the brand’s ready-to-wear collections, 2014 saw the introduction of
Jonathan Saunders Eyewear, as well as a unisex offering, both received
with industry-wide and consumer enthusiasm.
Over the past decade, Saunders has received numerous accolades,
including being awarded British Designer of the Year at the Elle Style
Awards in 2007, and in 2012 receiving the British Fashion Council /
Vogue Fashion Fund in 2012, and the British Fashion Award in Emerging
Talent – Menswear. Additionally, he has worked with some of fashion’s
biggest names – including under Alexander McQueen, and consulted for
Christian Lacroix at Pucci, Phoebe Philo at ChloĆ© and Paul Smith –
alongside collaborations with major retailers including Target, Topshop
and Debenhams.
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