Diesel presents the Hero Fit,
a revolution in men’s underwear. Contemporary and comfortable, Diesel’s
newest fit is shaped with a focus on fabric, form and function. Melding
a natural textile with technical savvy, the Hero Fit features a duo of
iconic men’s underwear styles constructed with extreme comfort and pure
softness, a boxer brief and classic briefs.
Breathable, natural cotton
fiber Modal, soft and comfortable on the skin, is cut into body defining
fits that skim and flatter the torso. This new contour defining
construction shapes and enhances at the front and lifts and defines at
the back.
Diesel’s Hero Fit debuts with a selfie campaign set to implode Diesel’s
digital channels and social media. Models wearing the Hero Fit capture
themselves in situ, in unexpected, skin-bearing shots. The provocative
portraits channel Diesel’s iconic bold and energetic spirit. Customers
are encouraged to post their own Hero Fit selfies with the dedicated
hashtag #DieselHero.
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