Cristian Ronaldo creates Mens Underwear Line!

Since David Beckham officially retired from the game of soccer, he's thrown himself full-force into modeling, which means we get multiple Beckham for H&M underwear campaigns a year, not to mention some fragrance ads throw in.

But sometimes, even that is not enough. Which is why we're thanking the underwear gods for soccer player Cristiano Ronaldo, who has just introduced his first underwear brand. The Real Madrid footballer officially launched CR7, a line of underwear and other basics for both men and boys, by unveiling the stunning black and white ads in all their (massively oversized) glory in Madrid on Thursday.

Let's just put it this way: David Beckham, there's a new jaw-dropping, soccer-playing underwear model in town. And he might give you a run for your money. 
has no qualms showing off his Olympic swimmer's torso and the Real Madrid forward has stripped off again to model his new CR7 underwear range.

The 16-second promo, fashionably filmed in black and white, features the Santiago Bernabéu stadium, a glimpse of the 28-year-old in his briefs and his signature.

Now Ronaldo is expanding his fashion line, expect his obsessive admirer and new teammate, Gareth Bale, to expand his own brand with some underwear modelling.

The line will consist of two collections, one styled more for young people and the other for men more interested in fashion who want to keep up with "the latest trends", JBS Textile Group said in a statement.

The line will include underwear and socks, and each year Ronaldo will come up with new products.
"It's important for JBS that the people we work with represent our company's values. Who better to represent our unsurpassed quality than one of the best soccer players in the world?" company owner Claus Bjerg Sorensen said.