Tuesday, February 4, 2014

Beckham undresses again for H&M!

David Beckham undresses yet again for H&M, this time starring in a campaign directed by Guy Ritchie!

In a new ad campaign for David Beckham Bodywear for H&M  the hot soccer star is seen running through the streets of Beverly Hills wearing nothing but his boxers. The new spot was directed by the former ex-husband of Madonna, Guy Ritchie.

 
Victoria Beckham, you’ve got quite a man! Soccer star  launched his collection of bodywear for  H&M  a year ago and for his first anniversary, he’s promoting his new lineup in an action-packed way—a video of him running through the streets of Beverly Hills wearing only his skimpy army green boxer briefs and a pair of flimsy white slippers. 
 
The short, directed by fellow Brit Guy Ritchie, offers plenty of great moments, such as shots of his sculpted backside in tiny, tiny shorts, close-ups of his adorable smirk, and zoom-ins of his chiseled abs. (Is it hot in here?) “Working with Guy has been a fantastic experience,” Beckham said in a statement. “I hope everyone has as much fun watching the film as I had making it.” Watch the video above, and then check out the new offering at H&M website, and available in stores now. 
David Beckham has a knack for keeping his name in the news, and his face — and well-sculpted body — in front of the cameras. The newest ad campaign for his bodywear collection for global retailer H&M is being released on the heels of the announcement that he’s joining the French Paris-Saint Germain soccer club.
 
The ad campaign, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.
  

Beckham launched a line of undergarments and loungewear in partnership with H&M a year ago, debuting in a Super Bowl ad that featured Beckham in a tank top, boxers and his many tattoos. Over the summer came the next wave of ads, with Beckham in his boxers and a different view of the tattoos.

 

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