Classic Versace Campaign Ads 1980's to 2013

The Versace woman: she gets noticed. That’s a guarantee, sometimes a threat, as you’ll see looking back on the label’s ad campaigns from the ’80s to now.

 
   Alongside structured shoulderpads and big hair, the label’s early ads helped cement the careers — and bolster the bank accounts — of top models including Cindy Crawford, Stephanie Seymour, and the legendary Iman; a decade later and all the industry’s top girls were posing together for iconic billboard fare. Recent years have seen well-oiled models and glossy celebs helming campaigns, with ever-harder abs and ever-heightened post production.

But while trends and photographers have changed, that brash, quintessentially Euro Versace excess has remained as loud and proud as the latest collection’s wild celebration of vinyl

. From Gianni’s ’80s glam to Donatella’s ’00s naughtiness, it’s all here — along with a few bonus mid-’90s menswear ads, because they have to be seen to be believed.