Flashback: David Beckham for Armani Undies

FLASHBACK:  2009, Emporio Armani features again their celebrity model, David Beckham teaming up with Mert and Marcus, will the Beckham's have another season in Emporio Armani undies, time will tell, in the meantime click below for more images of the Emporio Armani Underwear Winter campaign featuring David Beckham:

"David has a great sense of style and is an inspiring role model -- this is what makes him the perfect partner for Emporio Armani underwear," Giorgio Armani said. "I am very excited that David Beckham's new campaign image was unveiled exclusively in his home country - and where better than at such an iconic retail destination as Selfridges."

But while hoards of women surrounded Selfridges yesterday, there were also crowds of gay men keen to see their idol enlarged in all his glory. And many people said the photoshoot, shot by Mert Alas and Marcus Piggott, was reminiscent of the work of Tom of Finland - a fetish artists renowned for his homoerotic pieces. Tom of Finland, real name Touko Laaksonen, produced over 3,500 illustrations featuring exaggerated torsos, buttocks and penises - some of which are considered "improbably large" by fans.

However, despite rumours David's manhood had been digitally enhanced when his first campaign for Armani underwear was revealed, he has always denied such reports.

In fact, his wife Victoria insisted the advert was completely "in proportion". "I'm proud I still have a really good sex life with David," Victoria said. "He is very much in proportion. He does have a huge one, though. He does. You can see it in the advert. It is all his. It is like a tractor exhaust pipe!"

But David admits he finds it tough looking at the adverts, laughing: "I don't mind having the pictures taken but it is a bit embarrassing when they are unveiled."

David signed a three-year, £20 million deal to become the global ambassador of the company last year, so it remains to be seen what lengths he will go to for the next campaign.

David Beckham caused a stir amongst his gay fans when his newest Emporio Armani advert was unveiled at London's Selfridges department store .The 6ft high advert featured the 34-year-old footballing ace looking sultry and sexy as he posed in tight black boxer shorts with a thick rope between his legs. David also debuts a new hairstyle in the shot, with slicked back dark hair.

Being Giorgio Armani...

On 11-7-1934 Giorgio Armani (nickname: Milan's Master Tailor) was born in Piacenza, Emilia-Romagna, Italy. The son of father Ugo Armani and mother Maria Raimondi is as designer in 2015 famous for CFDA International Award, President of the Olimpia Milano basketball team.

 Giorgio Armani’s starsign is Cancer and he is now 80 years of age.
Where does Giorgio Armani live? He owns a house in Milan home, Milan, Italy.
Heritage/Origin: American
Ethnicity: White
Religion - believes in god? Other

How much money does Giorgio Armani earn?
Estimated Net Worth: 9900 million Dollar. Salary: unknown
Type of Car: Mercedes Benz
Relationship status: Married
Sexuality: Straight

Partner:
Roberta Armani (Wife)
Has any kids? No
Will the marriage of American designer Giorgio Armani and current Wife, Roberta Armani survive 2015? Vote!

This friendly designer originating from Piacenza, Emilia-Romagna, Italy has a slim body & oval face type.
Height: 175 cm
Hair color: Grey
Eye color: Blue
Weight: 74 kilo
Does Giorgio Armani smoke? No, never

Does Giorgio Armani have a tattoo? No

Being Armani

Giorgio Armani, 80, gets a helping hand from his friends as he struggles to get out the sea... but keeps a smile on his face throughout..

He's one of the most iconic fashion designers of all time, and famously refuses to retire, despite being 80.

So it's no surprise Giorgio Armani is keen to let his hair down now and then to get some relaxation time in away from his busy schedule.

And he looked to be having a whale of a time while holidaying in the Caribbean on Thursday... although he appeared to come across some difficulty while enjoying a dip in the sea.

The octogenarian appeared to have a bit of a difficult time getting up from the ocean, but he was surrounded by friends to help hoist him up and out.

The designer couldn't stop laughing as a male companion pushed him up from behind, while two female pals grabbed his outstretched hands to get him into a standing position.

Indeed, his slight mishap was clearly amusing to his younger friends, who giggled along good-naturedly.

The Italian designer was enjoying himself in the luxury location over the post-Christmas and New Year period, topping up his famous golden tan.

And, while he's known for his impressive array of clothing - worn by countless celebrities on red carpets over the years - he opted for a simple pair of white swimming trunks for his dip in the water.

However, the celebrity favourite did add a flash of style flair with his rather youthful blue and green mirrored sunglasses.

The fashion industry heavyweight was no doubt enjoying all the perks of his years of hard work in the business, which have reportedly left him with an astonishing net worth of $9.4 billion.

However, despite taking the odd week here and there out of his busy schedule as one of the world's top designers, he has previously admitted to sacrificing a lot in his life for his career.

'Life, I have sacrificed life. The life of a young man when I first started out and the life of a grown man at the age I am now,' he told Elle UK in 2012.

Adding: 'It is even more so now. Even harder, which is very sad because life is all about friendships, discovering people’s personalities, falling in love, not just once or twice, but often.’

giorgio armani's boy toy

As for his impressive career he remains humble. 'My work today is perceived as being classic, but when I first started out it was a break from the norm. Since then I have continued to reinvent myself. I don’t change my style, but I allow it to evolve,' he explained.

'I absolutely do not feel like an icon. I am aware that I have achieved a certain resonance in the world and that I have done something significant and made people talk about me... I think I have been a very lucky man.'

 

Giorgio Armani: Style & Class

Italian executive Giorgio Armani is an iconic clothing designer best known in America for his popular men's suits.

“My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors.”

—Giorgio Armani

Born on July 11, 1934, in Italy, Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men's 'power suits' appeared frequently on the television series Miami Vice and in the 1980 film American Gigolo, which starred Richard Gere in Armani's signature garb.

Designer Giorgio Armani was born on July 11, 1934, in Piacenza, Italy. With his body-conscious yet understated clothing, Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s, and it has grown substantially over the years. The Armani brand now includes makeup, housewares, books and hotels.

The son of a shipping manager, Armani grew up in a small town outside of Milan. It was a difficult time in Italian history. Giorgio and his two siblings—older brother Sergio and younger sister Rosanna—experienced the hardships of World War II firsthand. Some of his friends were killed during Allied bombings. "We were poor and life was tough," he explained to Harper's Bazaar. "The cinema in Milan was a refuge—a palace of dreams—and the movie stars seemed so glamorous. I fell in love with the idealized beauty of Hollywood stars."

At an early age, Armani developed an interest in anatomy, making "dolls out of mud with a coffee bean hidden inside," explained to the Guardian newspaper. His fascination with the human form led to two years of medical study at the University of Piacenza.

Taking a break from school, Armani had to complete his required military service. He soon got his first taste of fashion. "I was doing my military service and I had 20 days off on vacation in Milan," he explained to Time magazine. Through a friend, he got a job at a department store. "I started assisting the photographer, designing the windows and things."

After completing his military service, Armani dropped out of university and went to work at La Rinascente, a famous Milan department store. He then joined the staff of Nino Cerruti as a designer. With the encouragement of his friend Sergio Galeotti, Armani started to do freelance design work for other companies as well.

Armani and Galeotti became business partners, founding Giorgio Armani S.p.A. in July 1975. The company's first collection—a men's clothing line—debuted that year.

  Armani launched a women's collection the following year, which received a warm reception. His clothes were revolutionary at the time, introducing a more natural fit and using a subtle color palette. "My vision was clear: I believed in getting rid of the artifice of clothing. I believed in neutral colors," he later told WWD.

While his designs were popular in Europe, Armani didn't make a big splash in America until 1980. His clothes were worn by actor Richard Gere in the film American Gigolo (1980), which helped generate a lot of interest in Armani.

He also provided much of the wardrobe for the hit television series Miami Vice (1984-89), starring Don Johnson. Soon, many top Hollywood stars started wearing Armani on the red carpet, including Michelle Pfeiffer, Jodie Foster and John Travolta, among others.

During the 1980s, wearing Armani became a symbol of success for many business professionals. They especially sought out the brand's "power suits." With demand high, Armani and Galeotti were able to grow the business, opening up Armani stores in Milan. Armani, however, suffered a great personal and professional loss in 1985 when he lost longtime friend and business partner Galeotti to AIDS. While some thought that the business might suffer after Galeotti's death, Armani showed the world that he was just as talented as an executive as he was as a designer.

 

Armani expanded his operations, opening his first restaurant in 1989. He also bought clothing manufacturer Simint S.p.A. and shares in other businesses. Not even legal troubles could slow down Armani's momentum. He received only a suspended sentence in 1996 after pleading guilty to bribing Italian tax officials in 1989 and 1990.

By the end of the 1990s, Armani had over 200 stores worldwide and annual sales of roughly $2 billion. His company continued to add to its product offerings, expanding into the home goods market and book publishing. In 2005, Armani debuted his first haute couture line. He launched this high-end venture because he liked the challenge.

Think how liberating it is for a designer to make one dress, perfectly, to satisfy only one customer," he told In Style magazine. Today, Armani’s brand can be found in major department stores around the world along with 500 exclusive retail stores.

Hotels have become Armani's latest venture. In 2010, he opened his first hotel in Dubai, and another one is expected to open in Milan. It seems that Armani has nearly tapped into every available design opportunity at this point in his career.

Despite his great success, Armani remains modest about his efforts. "I like the idea of having built this beautiful empire, but I still like to think of myself as the stable boy," he told WWD. Several family members work for him in this vast enterprise. His sister Rosanna works at Armani as do two of his nieces, Silvana and Roberta.

 

With more than three decades in the business, Armani has enjoyed a longevity as a designer experienced by few others. Some compare him to such fashion greats as Coco Chanel and Yves Saint Laurent. In his 70s, Armani stands as one of fashion's most distinguished leaders. He seems "almost presidential—wise, serene and comfortable in his role now as the reigning eminence of Milan fashion," wrote a journalist for The New York Times.

Jamie Dornan posed Nude for Mert & Marcus!

Celebrate man of the moment Jamie Dornan‘s 32nd birthday with us by revisiting the steaming hot and intimate series star photographers Mert and Marcus shot for Visionaire 52 PRIVATE.

Paris Hilton in Moschino!

Only because we are in love of Chad Buchanan and shot by Hunter & Gatti we present Paris Hilton for ODDA 8 Decades issue representing the 90s ‘in a Barbie world with Moschino s/s 2015 with Chad Buchanan @DT Models as a nude Ken doll & Kitten Kaysera by Hunter & Gatti, Fashion by Alba Melendo, creative Direction David Martin.